THE KIND MOVEMENT
The KIND Movement was seeded by KIND to inspire KIND acts. Being KIND to the World is an integral part of the KIND mission: To transform mindless grazing into KIND snacking; snacking that is KIND to your body, your taste buds, & the world. KIND's award-winning products and civic initiatives all stem from our desire to make this world a little kinder.
We aspire to inspire KIND acts through all that we do and how we do it--from the products we create to the way we work, live and give back. We call this The KIND Movement and we hope you will join us and inspire others to do the same!
OUR PRODUCTS
At KIND, we craft all natural healthful foods made from ingredients you can see and pronounce®.
We pride ourselves on avoiding false compromises-our products are healthy and tasty, convenient and wholesome, economically sustainable and socially impactful.
Research has shown that healthier people are happier, happier people are healthier, and that kinder people are healthier and happier. That's why our motto is "Be KIND to your body, your taste buds and the world®," and is the guiding principle behind everything we create.
Click here to learn more about our products
OUR INITIATIVES
In 2008, we launched an innova-tive, open, online platform that maps, tracks, and inspires KIND acts -a.k.a. KINDINGS-using uniquely coded 'KIND' cards.
At www.kindmovement.com you can view kind acts happening around the world or get a card to start your own chain. (Or you can get a card from a box of KIND Bars - click here to find a store near you).
In 2010, KIND will donate $100K to inspire KIND acts through Do The KIND Thing-a campaign that turns KIND acts into valuable support for important causes.
OUR BUSINESS
At KIND, we do things a little differently by integrating The
KIND Movement into all aspects of the KIND business. Doing kind acts and inspiring kindness are an integral part of each and every one of our everyday jobs.
We KIND the people we interact with--customers, vendors and everyone we encounter-as often as possible. We look for ways to improve people's day by doing KIND things such as lending a helping hand, sharing an umbrella on a rainy day, buying someone a coffee or dessert just for fun or giving out an extra KIND bar for a long flight home.
We encourage everyone we KIND to "pass it on". It starts with a single KIND act, but the impact could be huge...